Lakme Salon - Social Media Brand Consulting, Facebook & Instagram Ads

When Lakme Salon from Pune approached us, they already spent a big six figure budget (yes! you heard it right...a huge 6 figure budget!) and that too within 1-2 months on online ads which brought them only couple of low ticket customers and close to no reach online, and yes obviously all budget gone wasted with no goal achieved.

After having a valuable social media brand consulting session with the owner of the franchise we come to know that this thing happened, because there was no goals/plans decided/created before starting social media campaigns or any online ads, which eventually resulted in huge loss of ad budget. Also we found one thing from consulting session that as salon was very new in area they were only wanted to reach people around the area.


Now it was time to take action! By listing down the all things client wanted to achieve we created an effective plan with strategy to go on social media again, but this time more wisely and according to plan. First we revamped salon's complete social media presence. Then we started to add content while simultaneously running Facebook Ads and Instagram Ads as per strategy.


And yes! It worked out! At very initial stage and in only few thousands of ads budget we able to reach close to 100,000 targeted audience and targeted peoples' footfall in less than a week.

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